ERE Webinar

Transitioning to a Marketing Driven TA Organization

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Despite the proliferation of Recruitment Marketing titles in TA departments, and the number of products billed as Recruitment Marketing Platforms, very few organizations have fundamentally changed their approach to talent acquisition. Text-only job descriptions are still the most prevalent job ads, processes are still run for the convenience of the hiring manager, and candidates are still left with an experience that leaves them disappointed, discouraged, and often angry. There is a lot of opportunity to shift the focus.

Join us for a free webinar on Wednesday, June 26 as Maury Hanigan, former brand marketing executive at Procter & Gamble and PepsiCo, details both the fundamental approach and tactical methods that need to change for sophisticated Talent Acquisition organizations to truly operate as marketers. She will highlight practices from the most progressive companies and provide a roadmap to transitioning your own organization.

You Will Learn:

  • The pre-work required with senior management to ensure support and success
  • The organizational structure that drives consistent results
  • The metrics to focus on

Who Should Attend:

  • Recruiting leaders who need to make an impact with their team’s recruitment marketing efforts
  • Recruiters who want to better understand their own roles in the recruitment marketing process

This webinar will fill up fast. Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits.

Presented by:

Maury Hanigan

Maury Hanigan is the CEO of SparcStart. Her successful career at Procter & Gamble, PepsiCo and as President of Hanigan Consulting Group has cemented her reputation as an HR marketer. Maury’s expertise in effective recruiting comes from the extensive data she has analyzed and correlated to recruiting success. Her business-based approach combined with her technology background provided the foundation for the award-winning software platform she architected. Maury is a recognized industry expert and has appeared in The Wall Street Journal, Fortune, The Economist, ABC World News, CBS Evening News, CNN and other leading news media.