The Talent Magnet: Cultivating a Company Culture that Attracts and Retains the Best People
Discover how to turn company culture into your most powerful tool for attracting, engaging, and retaining top talent at every stage of the employee journey.
The best job descriptions can’t compensate for misaligned values. Even the most competitive benefits fall short when culture is inconsistent.
While many organizations focus on attracting and retaining top performers, they often overlook one of the most powerful differentiators: a culture that’s visible, values-driven, and embedded into every stage of the employee lifecycle.
Don’t miss this free webinar, where experts will share how to turn culture into your strongest recruiting and retention asset—powered by the right technology, intentional design, and a people-first mindset.
We’ll explore the challenges of maintaining cultural consistency across distributed teams and the efficiencies gained by integrating culture-building checkpoints with modern HR tech. Speakers will offer firsthand insights into crafting authentic employee experiences that begin before day one and extend long after departure—fueling rehires, referrals, and long-term brand advocacy.
Attendees will gain insights around:
- Culture-Driven Hiring: How to showcase values and authenticity from the very first candidate touchpoint.
- Belonging at Scale: Tactics for blending automation with personalization during onboarding and beyond.
- Retention Through Development: Using continuous learning and performance tools to drive engagement and purpose.
- Meaningful Offboarding: Designing exit experiences that preserve relationships and strengthen your employer brand.
Rival is a leading provider of human capital management solutions that enable organizations to simplify talent acquisition, modernize HR workflows and accelerate workforce productivity.
Michael de los Reyes
Customer Success Leader
Rival
With over 10 years in talent solutions and work technology, Michael helps organizations streamline workforce processes, optimize onboarding, and leverage AI-driven automation for efficiency and growth. He’s passionate about enhancing onboarding, improving retention, and driving operational success.
Throughout his career, Michael has implemented technology solutions that simplify workforce management, accelerate time-to-productivity, and improve internal mobility. By aligning talent technology with business goals, he ensures seamless integrations, scalable automation, and measurable ROI.
Michael is a husband and father of three kids and two doodles. He’s originally from Happy Valley, Oregon and is a huge Oregon State University Beavers fan.
Evelyn McMullen
Research Manager
Nucleus Research
Evelyn McMullen is a Research Manager at Nucleus Research, specializing in global ROI analysis across human capital management, customer experience, and enterprise content management. With over six years of experience, she leads research efforts that quantify the business impact of technology investments, helping organizations drive efficiency and value. Evelyn is a recognized voice in tech ROI strategy and a key contributor to the annual ROI Awards.
Sedef Buyukataman
Global Employer Brand Leader
Nutanix
Sedef Buyukataman is a dynamic disrupter in employer branding and employee activation. Her global career spans roles at Cisco, Sonos, Activision Blizzard, and currently as the Global Employer Brand Leader for Nutanix. Her leadership has driven transformative initiatives, unifying diverse teams under shared missions and crafting compelling narratives to attract, engage, and retain top talent.
Sedef's passion extends beyond the corporate realm; as a Commissioner for the City of Alexandria's Council for Employment, she influences local policy and community engagement. As a communications liaison in her volunteer work with Team Rubicon, she has contributed to disaster relief efforts across the globe. Drawing from her diverse background in technology, disaster relief, and community engagement, Sedef offers a unique perspective on employer branding, communication strategy, and employee engagement. She's also a proud cat and dog mom who loves to spend time in her garden!
Evan Witten
Specialized Learning Leader
Protiviti
Evan Witten is a Specialized Learning Leader at Protiviti, where he plays a pivotal role in the global Learning and Development team. Based at Protiviti's Baltimore Learning Center, Evan leads initiatives that support professional growth and onboarding, including the Passport to Protiviti program for experienced and early careers hires. He is also the lead facilitator for the award-winning internship onboarding, Liftoff with Protiviti. His work focuses on designing and facilitating impactful learning experiences that align with organizational goals and empower employees at all levels. Evan is a Certified DiSC facilitator and is also certified in InsideOut Development coaching. His leadership in structured onboarding and continuous development programs reflects a deep commitment to cultivating talent and fostering a culture of learning.