ERE Webinar

The Story Planning Playbook for Recruitment Marketers and Employer Branders

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Successful recruitment marketing and employer branding strategies are hinged upon great stories and an organization’s ability to tell them. Understanding how to identify, surface, and distribute the right stories for talent attraction is an art form that many teams are lacking, but that doesn’t have to be the case for you and your team.

Join us for a free webinar on Thursday, July 21 at 2 PM ET as Rachel Duran shares her visionary planning process for employer branding and recruitment marketing.

Key takeaways of this session will include:

  • Establishing points of contact for stories that attract talent

  • Curating narratives in a cohesive way

  • Implementing scalable and repeatable recruitment marketing engines

Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits. If you have any issues with the registration process, reach out to us directly at

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Presented by:

Rachel Duran (She/Her)

Rachel Duran has lead strategy and innovation in the talent branding space for nearly a decade, and spans across in-house, agency, and RPO roles. As a lifelong writer and visual artist, Rachel’s love for storytelling sparked early on, leading to her first feature in a national publication by age 10. Today, she’s known for her unique style in human-centered content development and talent attraction strategy—working with brands like Unilever, Synchrony, Cloudera, Cybereason, and CA Technologies.