ERE Webinar

The New Normal? Managing Your Employer Brand When People Can’t Share Physical Space

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When you think about it, so much of how we think about our employer brand is based on the fact that we share space. From posters and office messaging to candidate experiences in the interview, to events and informal communications. We’ve been moving in this direction, but current events have moved everyone forward in a hurry. So, if employer branding is still a valuable way to communicate why someone might want to work with you (and I would argue that that is still true), how do you develop an EVP when you can’t put four people in a room? How do you get people buzzing when everyone’s at home? How do build and manage and employer brand remotely?

In this webinar, we’ll talk about how to think through your employer brand challenges when it suddenly feels like you’ve got one hand tied behind your back. Join Elena Valentine, CEO/Co-Founder at Skill Scout, and James Ellis of The Talent Cast and Employer Brand Director at Universum, for a free webinar on Thursday, May 7 at 2 pm ET, as they reveal strategies and tactics for supporting an employer brand, even when things feel chaotic and disconnected.

This webinar will fill up fast. Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits.

Presented by:

Elena Valentine

Elena is an expert in leveraging video stories in the workplace. With the motto “you cannot be
what you cannot see” Elena started filming jobs as a way to get young people excited about the
world of work. Since then, her team at Skill Scout has since built a world class media company.
Their films have helped clients like Nike and American Airlines engage candidates and
employees alike.


She was recently named “HR Superhero of the Year” by DisruptHR Chicago. She is also the
co-founder of Mezcla Media Collective. A non-profit that elevates women filmmakers of color.
Next up for Elena and her team is the Humans@Work documentary series that shares stories of
people who find passion and meaning in their work.

James Ellis

James Ellis is Employer Brand Director at Universum and host of the highly-rated podcast The Talent Cast. Based in Chicago, you can reach him via Twitter @TheWarForTalent or on JamesEllis.us.