Story-Driven Hiring: How Content and Culture Solve Recruiting and Retention Challenges
Discover how strategic storytelling can transform your hiring and retention efforts by turning authentic content into a powerful employer brand advantage.
Join us for a webinar on solving recruitment challenges through strategic content and storytelling, for talent acquisition leaders and front-line hiring managers. This session will address how to activate employer branding to communicate culture, mission, and values in a way that resonates with top candidates and existing team members alike. Discover how authentic narratives not only attract high-quality talent but also drive belonging and reduce attrition by reinforcing connection and purpose.
We’ll also discuss the complexities of aligning messaging across departments and levels of the organization, and the efficiencies gained by enabling teams with clear, consistent employer brand content. Speakers will offer firsthand insights into how stories can build awareness, support retention, and transform the candidate experience – while maintaining brand integrity and team alignment. By the end, attendees will have actionable strategies to connect hiring and retention through meaningful, story-driven communication. Don’t miss this opportunity to turn content into your recruiting and retention advantage.
Attendees will gain insights around:
- Culture as a Magnet: Using storytelling to attract talent aligned with your mission and values.
- Empowered Teams, Stronger Hiring: Enabling hiring managers and recruiters to represent the brand authentically.
- Retention Through Connection: How content that builds belonging can reduce attrition.
- Consistent Messaging Across Roles: Aligning leaders, recruiters, and managers around a unified employer narrative.
ERE Pro is the world’s largest library of talent acquisition media. ERE Pro features deep dives into the recruiting challenges that real talent acquisition professionals face daily, from practitioners that have already tackled them.
Lauryn Sargent
Cofounder
Stories Incorporated
Lauryn Sargent is the cofounder and partner at Stories Incorporated, a firm specializing in employee storytelling and employer branding. With a background in recruitment and a passion for authentic culture communication, she helps organizations connect their values to compelling employee narratives. Lauryn brings clarity, emotional intelligence, and strategic insight to talent and culture marketing, delivering impactful content that resonates across platforms.
Bernadette Van Gieson
Growth Marketing
Stories Incorporated