Story-Driven Hiring: How Content and Culture Solve Recruiting and Retention Challenges
Discover how strategic storytelling can transform your hiring and retention efforts by turning authentic content into a powerful employer brand advantage.



Join us for a webinar on solving recruitment challenges through strategic content and storytelling, for talent acquisition leaders and front-line hiring managers. This session will address how to activate employer branding to communicate culture, mission, and values in a way that resonates with top candidates and existing team members alike. Discover how authentic narratives not only attract high-quality talent but also drive belonging and reduce attrition by reinforcing connection and purpose.
We’ll also discuss the complexities of aligning messaging across departments and levels of the organization, and the efficiencies gained by enabling teams with clear, consistent employer brand content. Speakers will offer firsthand insights into how stories can build awareness, support retention, and transform the candidate experience – while maintaining brand integrity and team alignment. By the end, attendees will have actionable strategies to connect hiring and retention through meaningful, story-driven communication. Don’t miss this opportunity to turn content into your recruiting and retention advantage.
Attendees will gain insights around:
- Culture as a Magnet: Using storytelling to attract talent aligned with your mission and values.
- Empowered Teams, Stronger Hiring: Enabling hiring managers and recruiters to represent the brand authentically.
- Retention Through Connection: How content that builds belonging can reduce attrition.
- Consistent Messaging Across Roles: Aligning leaders, recruiters, and managers around a unified employer narrative.

ERE Pro is the world’s largest library of talent acquisition media. ERE Pro features deep dives into the recruiting challenges that real talent acquisition professionals face daily, from practitioners that have already tackled them.

Bernadette Van Gieson
Growth Marketing
Stories Inc.

Anna Lippe
Director of Customer Success
Stories Inc.
As Director of Customer Success at Stories Inc., Anna Lippe co-leads the project team to create compelling content that brings company culture to life for Stories Inc. clients. A former content strategist herself, Anna has interviewed hundreds of employees across industries—from welders to executives—uncovering authentic stories that drive employer brand impact. She’s passionate about helping talent and brand leaders use storytelling to attract, engage, and retain top talent.