Recruitment Marketing 101: How to Build an Inbound Pipeline of Qualified Candidates
Stacy Zapar has nearly 20 years of experience as a recruiter with a focus on helping companies build a strong employer brand. She’s worked with both large, established brands like Zappos and smaller, startup companies like Greenhouse. Stacy has found that when it comes to the top of the recruiting funnel, companies are usually experiencing one of two problems: too many unqualified applicants, or too few candidates applying altogether.
Fortunately, effective recruitment marketing strategies can help alleviate both of these pains. In this webinar, Stacy shares her tips and tactics at each stage of the candidate journey – all the way from awareness to advocacy – that build a healthy, qualified inbound pipeline of candidates.
Join her for this webinar to learn:
– Examples of content she creates to filter out unqualified applicants and attract the right talent in order to build a strong, inbound pipeline of candidates
– The role employer branding plays to engage and nurture applicants at each stage of the candidate’s journey (and what those key stages are)
– How she has adapted her employer branding strategy at clients TripAdvisor, Zappos, and now Greenhouse, based on company size and biggest recruiting pain
*Sponsored Webinar Content
Much more than an ATS, Greenhouse delivers the complete solution to make hiring your company’s competitive advantage. Greenhouse Software is the fastest-growing provider of enterprise talent acquisition software. Thousands of the smartest & most successful companies like Cisco Meraki, Time Inc., & Airbnb use Greenhouse’s intelligent guidance to design & automate all aspects of hiring throughout their organizations, helping them compete for & win top talent.