ERE Webinar

Leveraging Your Employee Value Proposition (EVP) to Attract Top Talent

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McGraw-Hill is a 130-year-old company with a rich history and a well-known brand. Unfortunately, to successfully attract top talent in 2019 you need more than name recognition. The TA leadership team at McGraw-Hill knew there was an immediate need to talk about their company’s journey when technology candidates would ask “why are you in this space?” more often than they would ask about the company’s open opportunities.

This year, McGraw-Hill TA developed a clear employment branding activation strategy.

Join Melissa Thompson, VP of talent acquisition at McGraw-Hill, for a free webinar on Thursday, October 10 as she conducts a deep dive into defining an EVP and explains what it takes to develope a clear action plan to activate your company’s employment brand.

Key talking points will include:

  • Creating Employee Brand Ambassadors
  • Developing a Social Media Playbook
  • Defining a TA Team Activation Plan

Who should attend:

  • Recruiting teams who are eager to learn more about solidifying their EVP.

This webinar will fill up fast. Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits.

Presented by:

Melissa Thompson

Melissa Thompson is a strategic and collaborative senior executive with more than 25 years' experience in Global Human Resources and Talent Acquisition. Melissa joined McGraw Hill Education as the VP, Talent Acquisition in early 2018. Her current focus is driving a Talent Acquisition transformation that will support the businesses digital transformation journey. During her career she has held recruiting leadership roles at Dell, Citrix, Siebel, and Lenovo. She is a results-oriented, strategic Talent Acquisition leader with expertise in designing and executing cutting-edge recruitment programs. Melissa has held progressively broader recruiting roles in the technology space over the past 15 years. During her tenure, Melissa developed a flexible staffing model using collaboration and alignment skills, and transformed the global organization onto one seamless Applicant Tracking System.