ERE Webinar

How to Write Job Postings That People Will Actually Respond To

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Why are many job postings still so bad? The pandemic was supposed to be a time for re-examination, and yet here we are. Employers are still seeking ninjas and gurus, still cramming endless bullets of text into job postings, and still infusing them with bias. You owe it to your candidates and hiring managers to do better.

Join Katrina Kibben, founder of recruitment marketing consultancy Three Ears Media and a leading expert in creating effective job postings (don’t take our word for it; go ahead and Google them) to gain concrete, practical advice on how to reach candidates and get them to apply to your organization. ERE editor Vadim Liberman will be speaking with Katrina during an interactive conversation about:

  • Distinguishing your postings, particularly if you’re struggling with a tight labor pool
  • Structuring your jobs postings more efficiently and effectively
  • Determining the most important details to include — and leave out of posts
  • Ensuring the right amount of personality in job postings
  • Maintaining the right length and tone
  • Fostering greater diversity and inclusion and removing bias
  • Incorporating multimedia content

Bring your concerns and questions for what will be an informative and impactful conversation. No clichés. Just specific, instantly usable tips to improve the performance of your job postings.

Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits. If you have any issues with the registration process, reach out to us directly at webinars@ere.net.


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Presented by:

Katrina Kibben

Keynote speaker, trainer, and writing expert Katrina Kibben teaches hiring teams how to write job postings that attract the right people to your company.

After over 15 years of corporate copywriting and training experience, Katrina knows how to inspire from on-stage and offers practical tips and common-sense takeaway that make talent teams better writers.

Katrina's human approach to hiring inspires audiences to write for people instead of following best-in-class baselines that don't help candidates on the other side of the equation. They take a unique, strategic approach to help companies rewrite candidate experience content, overhaul job descriptions, and attract more qualified applicants.

Katrina has been named a top HR and Recruiting influencer and is a featured expert in publications like the New York Times, Chicago Tribune, and SHRM National. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading HR media and technology companies like monster.com, care.com, and Randstad Worldwide.

When not speaking, writing, or training, you'll find Katrina arranging flowers or hiking with the inspirations behind the name Three Ears Media: two dogs named Lyric and Ruby.

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