ERE Webinar

How to Measure and Benchmark Recruitment Marketing Efforts

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While recruitment marketing is certainly not new, there are some areas of it that are a little squishier than others. Perhaps none more so than benchmarks and metrics. And while you may already have decided that recruitment marketing is a smart move for your organization, it’s time to start thinking about how you can continually make it smarter by gaining a better understanding of:

  • What you should measure
  • How to compare numerous recruitment marketing efforts — both with each other and within the broader field
  • How to optimize your approach especially in the face of so many uncertain variables

In this webinar, Tracey Parsons will talk you through not only what matters most in recruitment marketing, but how to measure your efforts to help you recognize what’s working — and what to do when it isn’t.

Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits. If you have any issues with the registration process, reach out to us directly at

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Presented by:

Tracey Parsons

At every intersection of the talent revolution, Tracey seized opportunities to push innovation and be the change agent. Tracey is the President at Parsons Strategic Consulting, a consultancy at the intersection of employer brand, recruitment marketing and systems to create delight for talent and brands. Tracey has extensive experience in talent strategy, social recruiting and marketing, thought leadership, brand development and consulting at companies like SmashFly, TMP Worldwide, and her own startup, worqdrive. She’s also been a contributing writer at SmashFly, her own blog, Work it Daily, and Social Media Explorer