ERE Webinar

How to Build an Employee Ambassador Program: A Fireside Chat With Leading Employer Brand Practitioners

Sorry, this webinar has ended.


  • Kelby Tansey: Manager, Recruitment Marketing, Southwest Airlines

  • Mike Ambassador Bruny: Senior Employee Experience & Employer Branding Strategist, Babson College

  • Hosted by Rachel Kennedy: Founder of Southern Lighthouse marketing agency

Employer branding is not a one-size-fits-all approach: this panel will discuss how leading employer brand practitioners built successful employee ambassador programs.

Your take-aways:

  • Practical ideas for building your talent ambassador program

  • Tips on how to empower your ambassadors

  • The connection between employee engagement and employee ambassadors

Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits. If you have any issues with the registration process, reach out to us directly at

Register Now

Presented by:

Rachel Kennedy

As a lover of company culture, Rachel Kennedy believes the most powerful lighthouses shine from within. After 13 years of leading recruitment at The Beck Group and The Container Store, Rachel founded Southern Lighthouse, an employer branding agency that helps companies attract the right people to their unique cultures through their employer brand.

Rachel graduated with a Bachelors in Psychology from Austin College, and holds a Masters in Sustainability from Southern Methodist University. Rachel is a mom of two wild boys, cookie lover, wife, and tea aficionado who lives in Dallas, Texas.

Connect with Rachel at or

Kelby Tansey

Kelby Tansey serves as the Manager of Recruitment Marketing at Dallas-based Southwest Airlines, the nation’s largest domestic airline. During her six-year tenure in Talent Acquisition at Southwest, she has established and built the Recruitment Marketing, Employer Brand, and Candidate Experience programs. She is a passionate and innovative Leader, always looking to solve problems, learn something new and build better experiences. She graduated from Harding University with a BBA in Marketing. When she’s not working, you can find her using her flight benefits (work with me, fly for free!) to visit family and explore the world with her husband, Jake, and their son, Patrick.

Mike Bruny

Mike Ambassador Bruny works on all things related to the employee experience in his role as Senior HR Strategist, Employee Experience and Employer Branding at Babson College.

During his career, he has helped to start a peer empowerment team, lead employee resource groups and was one of the first employee brand ambassadors for Intel.

Outside of work, Mike focuses on all kinds of creative projects, including making men’s accessories (pocket squares and bow ties) from sustainable material, reading to his 8yr old and playing Pickleball.