ERE Webinar

From Employees To Brand Ambassadors | How To Use Your Employees To Define, Build, and Share Your Employer Brand

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You’ve seen them before. The high fives, the handshakes, the arms crossed in confidence. Perhaps your company has slapped 1, 2, or 50 Dick and Janes on your company website and internal corporate messaging. Well, the jig is up! We’re in a time where employees and candidates alike crave transparency and authenticity. They can smell a stock photo and a buzz word filled values statement from a mile away. With the rise of employee review sites, now more than ever employees can share with current and future employees what it’s like to work at your company-the good, the bad, and sometimes the ugly. So why not get ahead of it and use this trend to your advantage? In this session, we will dive into what it takes to develop a compelling content strategy driven by those that matter most- your employees.

Join Elena Valentine from Skill Scout, for a free webinar on Thursday, April 16 at 2 pm ET.

We will cover what topics candidate care about, uncover your own company’s unique stories, share best in class company approaches, and lastly tangible tips to activate your employee ambassadors.

In this session you’ll learn how to:

  • Identify content that resonates with your prospective candidates
  • Learn the key aspects of building a powerful story
  • How to engage your employees in authentic and easy content creation
  • Leverage internal & external influencers to socialize your content in an authentic way

This webinar will fill up fast. Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits.

Presented by:

Elena Valentine

Elena is an expert in leveraging video stories in the workplace. With the motto “you cannot be
what you cannot see” Elena started filming jobs as a way to get young people excited about the
world of work. Since then, her team at Skill Scout has since built a world class media company.
Their films have helped clients like Nike and American Airlines engage candidates and
employees alike.

She was recently named “HR Superhero of the Year” by DisruptHR Chicago. She is also the
co-founder of Mezcla Media Collective. A non-profit that elevates women filmmakers of color.
Next up for Elena and her team is the Humans@Work documentary series that shares stories of
people who find passion and meaning in their work.