Research Report

Candidate Experience by Gender, Generation, Race & Ethnicity

In this executive brief, we explore the candidate experience journey by gender, generation, race & ethnicity.

Feb 23, 2024
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Kevin Grossman
By Kevin Grossman

This research executive brief highlights the candidate experience by gender, generation, race & ethnicity and is based on the 2023 CandE benchmark research of over 170,000 North American candidate responses.

Our research once again revealed that women, people of color, and younger candidates rated their candidate experiences more positively than older candidates, male candidates, and White/Caucasian candidates did. This most likely has to do with a continued focus on inclusive language and examples of diversity that employers are bringing to their careers sites, candidate communication, job ads, and other marketing collateral for their employment brands.

This research brief includes the following sections:

  • NPS Ratings Tell the Story (Yet Again)
  • The Difference Perceived Fairness Makes
  • A Sense of Belonging Can Make a Recruiting and Hiring Difference

The CandE Benchmark Research Program has been focused on the elevation and promotion of a quality candidate experience for over 12 years and delivers annual recruiting and hiring industry benchmark research. Over 2,000 companies big and small across industries have participated in our annual benchmark research surveying over 1.6 million candidates to date.

About the authors
Kevin Grossman

Kevin Grossman

Vice President of Research

ERE Media

Kevin W. Grossman is the VP of Research at ERE Media responsible for talent acquisition and candidate experience research. Formerly President of Talent Board and the Candidate Experience Awards, Talent Board merged with ERE Media in 2023. The CandEs as they’re known is the first research program focused on the elevation and promotion of a quality candidate experience. Kevin has over 25 years of domain expertise in HR and recruiting and has written two books: Tech Job Hunt Handbook in 2012 from Apress, and Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance in 2022 from Kogan Page.