A Few Good Hires: Why Your Recruitment Marketing Strategy Should Repel Many to Attract the Few

Many of today’s recruitment strategies are failing due to antiquated templates and processes that are out of touch with today’s talent. All the while, recruiters continue to feel burdened by too many applications from the same types of job-seekers, suffer under tech stacks and automation rules that hinder rather than help, and feel pressure to achieve greater ROI.

It’s time to change the way we recruit by rewiring our processes and creating a new blueprint. Join Bryan Adams, CEO & Founder of Ph.Creative and author of Give & Get Employer Branding, as he explains how to implement a recruitment marketing process that bucks convention to repel — yes, repel — candidates so you can ultimately attract the right ones to your organization. Bryan will discuss:

• Job specs. What’s their real purpose? (Hint: It’s not just about the job.)

• Job adverts. How can you remove bias, become laser-focused, and be inclusive at once? That is, how do you ensure you’re attracting different types of candidates and still repel individuals to ensure efficiency, effectiveness, and impact of job ads?

• Promotions. What techniques should you use to market your career site as you optimize visibility and cut through the noise to narrow in on the talent you want and ward off the talent you don’t?

Join this webinar to discover how to finally shift the focus where it belongs — from quantity of candidates to quality of hire.