• Greg Salvato

    Fantastic piece, Matthew. As you describe in the “It’s a Leadership Job” section, it’s essential
    that the C-suite understands their vital role in EX vision, strategy and
    execution. There are few C-level responsibilities more critical to ensuring
    business success than the development, maintenance and direct participation
    in a creative, dynamic and genuine EX. Plus, unlike many executive responsibilities, there’s
    nothing mundane about designing and building an effective and compelling EX
    tailored to your brand, values and culture (so interesting, so many moving
    parts, very strong ROI potential and so on). Your insights, perspectives and Three P Model
    are helping to expand awareness and strengthen momentum for this important issue.