• http://twitter.com/Infosourcer Suzy Tonini

    This post hits the nail on the head and is already near and dear to my heart :). I am one of the poster children of your examples- I started off as a sourcer (and sourcing is still in my DNA, BTW), then moved on to global online communications and am currently managing the global social media presence for a very important service line of my company, analytics. 

    The way I see it, I AM a brand ambassador, and by being so, am potentially attracting future employees, retaining our current ones, and creating business relationships. Oh, and it doesn’t hurt that social media enables competitive intelligence sleuthing as well- something in which leadership is ALWAYS very interested.

    Sourcers and marketers will eventually morph into one entity…baby steps…the future is here and the future is now =]