• http://www.drjohnsullivan.com Master Burnett

    I love QR codes and have used them on several occasions. In the recruiting world I would never use them to point someone to a career site, there is nothing special about that.

    QR codes are best used in campaigns that offer something special to those that have access to them and know what to do with them. For instance, if a company were recruiting at an event and wanted to share a series of video clips leading up to a special invitation from the CEO or key functional leader, they could set up a QR code scavenger hunt placing QR codes around the event that contain a direct link to launch the videos on a mobile device.

    I haven’t found too many people who know what to do with QR codes without instruction, but their use will become more mainstream soon.

    There are a lot of really creative things you can do with QR codes, just don’t use them to point mobile users to the same old crap they are subjected to through other channels.

  • Amybeth Hale

    You bring up some good points, Master. I still believe that they can be a good way to filter potential applicants (following directions, diligence, interest in emerging technologies, etc.) As with any new technology, there will be kinks and bugs, a period of time where we try to figure out how/when/why to use them, and of course the potential that our target audience might not be ready for it. But… no lasting idea that I know of caught on without at least one of these potential issues. As the old saying goes, “If at first you don’t succeed… try, try again.”


  • http://www.bytemedianews.com John Parsons

    Amen, Master. A QR Code is just the door. If the house it leads to is a dump (or, worse still, not completely built), then the effort is a waste of time for everyone. Check out http://www.print2d.com for some interesting “What if…” questions on that score. Just because we can point people to a mobile Web page doesn’t mean they’ll engage with us. It’s all about choice.

  • http://www.insperity.com/ Arron Daniels

    A little late to the party, but great post! QR codes have endless possibilities. Too often do we see QR codes that lead to no where, a broken link, or to a some place irrelevant. Content is the bread and butter, but placement is another key element. I read an article (http://goo.gl/UIpxd) that a building had a QR code painted on top of it, to infiltrate Google maps for free advertising. 

    At the end of the day, I call it sourcing. Anyway you can obtain data that can lead to a hire in my eyes is sourcing.  I especially like QR codes, because it can be a self-multiplier anywhere you may have a landing page, or even physically. Thanks for the post Amybeth.  

    Now let’s see where NFC takes us!

  • http://twitter.com/smashfly Chris Brablc

    Nice Post, Amybeth!

    We have a few organizations that are starting to use QR Codes that are linked to simple mobile opt-in forms at events such as Career Fairs and networking events. This makes it easier for them to get and compile the contact info for candidates into a central database and campaign out to them to ask them for further information and/or a link to an application for relevant jobs. They like it because it’s interactive and is much easier than collecting resumes.

    I see applying through QR codes getting better as the mobile application process becomes improved. But as of now, linking codes to simple mobile forms and recruiting content (video is a great example as Master pointed out) is probably the best use now.

    Overall, I think QR codes provide a fun way to interact for candidates and can be a great way to point candidates to content through print (the use of which will vary by company).