Branding Archives

Recruiting, Branding, Culture and a 7-Year-Old

The story of how an intrepid 7-year-old from the agricultural city of Hereford in the U.K. boldly wrote Google for a job has been told around the world. In case you missed it, Chloe Bridgewater addressed a letter to “google boss” asking for a job when she grows up and gets “bigger.” She…

How a CRM Can Help You Hire Faster and Better

Today’s labor market has become candidate-driven. With multiple job opportunities to choose from and easy access to information about companies and their employment brand, candidates act more and more like consumers. At the same time, there’s a strong demand for skilled specialists in many areas (programmers, marketers, consultants, etc.) all of which has…

Dealing With Dementia: Is It Really Not Covered Under the FMLA?

By Eric B. Meyer The Family and Medical Leave Act allows eligible employees to take up to 12 weeks of leave in a 12-month period for, among other reasons, to care for a parent with a serious health condition. Most FMLA serious health conditions are plainly obvious: Cancer, HIV, dementia. But, then again… Does…

Donald Trump Taught Us All We Needed to Know About Employer Branding

This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent advocate of cross-industry benchmarking (where you discover and adapt best practices from another industry), I recommend that employer branding leaders try to learn from the recent amazing…

The State of Employer Branding Today — and Tomorrow

Several employer branding reports have come out in the last few months, including surveys from Futurestep, Universum, BLR, and my agency Brandemix. Together, they produce a fascinating snapshot of where employer branding is today — and where it’s headed. How Many Organizations Have an Employer Brand? One issue that becomes apparent right away is what an employer brand is…