Branding Archives

Dealing With Dementia: Is It Really Not Covered Under the FMLA?

By Eric B. Meyer The Family and Medical Leave Act allows eligible employees to take up to 12 weeks of leave in a 12-month period for, among other reasons, to care for a parent with a serious health condition. Most FMLA serious health conditions are plainly obvious: Cancer, HIV, dementia. But, then again… Does…

Donald Trump Taught Us All We Needed to Know About Employer Branding

This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent advocate of cross-industry benchmarking (where you discover and adapt best practices from another industry), I recommend that employer branding leaders try to learn from the recent amazing…

The State of Employer Branding Today — and Tomorrow

Several employer branding reports have come out in the last few months, including surveys from Futurestep, Universum, BLR, and my agency Brandemix. Together, they produce a fascinating snapshot of where employer branding is today — and where it’s headed. How Many Organizations Have an Employer Brand? One issue that becomes apparent right away is what an employer brand is…