• Shikhar Mishra

    Nice article, Crystal. The Edleman Trust Barometer data from the past several years has been indicating the need for putting employee branding/advocacy front and center promote organizational growth goals. I like how you lay out a plan to put this into practice.

    • http://theonecrystal.com Crystal Miller

      Thanks, Shikhar! I appreciate it. Definitely think it’s helpful to have a plan for people to follow who are just getting into the category or looking to implement a program in their org. Obviously, there’s more to it; but think (hope) this is a pretty good place to start!

  • Jim Connors

    Crystal, great article. Love the detail. Quick comment regarding the platforms to execute these strategies. In our experience what we have found is that cobbling together several platforms actually makes the process cumbersome and more importantly analyzing data becomes a pain. We’ve bundled all features together in our platform hubEngage and it provides detailed analytics that helps you optimize your strategy in real time – http://www.hubEngage.com – When you get a chance check it out.