An in-house team of developers, designers, social media experts, and editors has sent live a new Oracle careers site, aimed at bringing on 1,400 salespeople in Europe, the Middle East, and Africa and giving people coming from social media one destination.
The microsite launch is part of a campaign called “Experience Oracle.”
The whole thing — messaging, imagery, input from stakeholders, and testing the site — took about two months. The website was designed for a millennial audience, using a photo-journalistic approach. It was built from the ground up for mobile platforms, where more than half the target market’s coming from. Expect more social media integration and more gamification in future updates.
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(story updated January 20)