• tonkatechie

    Indeed has enjoyed some of the best SEO traffic for jobs for many years, and they built a great business model around it. Also by scraping jobs from corporate career sites and did one of the best implosions of the job boards I’ve ever seen (taking jobs from the boards, and using their SEO strategy to sell traffic back to them, which resulted in job boards losing huge traffic and market share.

    So for them to complain now about the search engine itself (the hand that fed them) saying it’s stealing their business model and pretending like they are some titan that’s not going to play in their sandbox seems like a kid threatening a parent that their not going to do their chores but still want their allowance.

    I’m pretty sure that a huge amount of traffic that flows to Indeed every day still comes from Google SEO traffic, even if the “jobs” content isn’t in their index, but just like shopping sites SEO results get pushed down the page below the fold of product listings, the same will happen for job searches which will result in less traffic to indeed who will change their tune quickly to keep their traffic volumes up.

    I LOVE that Google is entering this space, and going to do some disruption – it’s long overdue. I love that it will cause the current players (LinkedIn included) to have to start playing poker a little different and to worry about the new guy who just re-bought in at the recruiting hold-em game.

    If they would have done this at the launch of Google+ and had more connection between profiles and jobs, it would have had more juice for their entry into trying to be a social network, but we’ll see what happens next.

  • Darren Revell

    Indeed created traffic for job board for the most part who had such poor technology platforms Google and other search indexes did not get to their job data. So it is a very limited argument to make they have somehow taken advantage of job boards. 95% of job boards failed to have either technology and/or a marketing strategy to gain rankings in the first place. I have studied at least 5000 job boards as part of my work over the past decade and that 95% is from those studies. Corporate career sites are even worse.

    Google jobs is also modeled on Google shopping which has just been hit with billions in fines for miss positioning products, fines it will most likely never pay. But its approach to taking data and forcing it on users is coming unstuck. These fines signal that. Indeed has only to add a small amount of fuel to this particular fire to push winds of take a look at that service next law makers.

    The other major problem for Google jobs is it is not getting jobs from a wide enough source base, that in itself makes it not a game changer and further fuels the fans of a potential legal fire that will wipe some of the gloss off the service aka the shopping example. Just try the service it runs out of quality jobs the more you drill down very, very quickly.

    Will they get it to work? Sure it is Google but is it a game changer nowhere near it yet.