Google Quietly Launches ‘Badass’ Hiring Tool for Employers

Looks like Google isn’t taking Facebook’s move into the employment space lying down. The company is quietly introducing a new product called Google Hire. Someone I know who has seen the product, but wishes to remain anonymous, thinks pretty highly of the product, saying “it’s coming, and it’s badass.”

“Google’s launching a whole HR and employment ecosystem,” my source said. “The product suite will include corporate career sites, an ATS,  job feeds and ultimately an algorithm that actually helps paid job boards but will disrupt Indeed, big time.”

The early reporting supports these comments. “Google Hire could represent competition for companies like Greenhouse, Indeed, Jobvite, LinkedIn, and Oracle’s Taleo” proclaimed a report by VentureBeat.

The new offering is speculated to be coming from Google’s enterprise cloud services division, which was jumpstarted by Google’s acquisition of Bebop two years ago. Bebop’s CEO Diane Greene now heads the enterprise cloud services division at Google. CEO Diane Greene previously co-founded VMWare. Google acquired Bebop for $380 million. Google also has a resume builder solution on the withgoogle.com domain.

Companies currently using Google Hire include Medisas, Poynt, DramaFever, SingleHop, CoreOS, Nanz, Touchlab, Calendly, Citizen Inc, Pace Avenue. Here’s an example of a job posting. Nothing near a Fortune 500 here, but it should just be a matter of time.

The move to launch Google Hire comes on the heels of its Cloud Jobs API product that was introduced in 2016. The release sparked speculation that Google was potentially laying the groundwork to launch a job board. Initial testers included CareerBuilder, Dice and Jibe. Reviews of the API were positive.

“For job boards and career sites, the algorithm, candidate and job matching, job title normalization, machine learning are the core components of driving engagement and performance to a job posting,” said Joe Stubblebine, Vice President, Talent Solutions at Beyond.com. “And, if Google does it better, and most job boards start to use this technology, job boards have one less method of differentiation. And, what does it do to lower the barrier to entry for new and innovative startups to outsource this complex work to the Google API? Nothing.”

This isn’t Google’s first time at the job board party. The company launched Google Base in the mid-2000s to much fanfare. The service allowed anyone to upload job content into Google to then be accessible by their search engine. They even separated those results from main search results. I can remember Google even attending and exhibiting at industry tradeshows to stir-up attention.

The experiment failed, but they’ve probably learned a thing or two since then. For example, B2B is probably a more profitable road than throwing more spam into their search index. Facebook launching a job posting component and Microsoft buying LinkedIn only support the move to get serious about employment. The failure of legacy applicant tracking systems is an opening for bigger players.

Much of this is speculation right now, however. We don’t yet know if this is going to be a full-fledged job board or Google’s foray into the ATS space. If it is an ATS, Google could do worse than simply repurposing their own applicant tracking solution, which is incredibly easy and, well, Google-y.

“At this point, it’s unclear what the current state and future of Google Hire is,” said Jason Rowley in a post on Crunchbase. “Apart from the list of companies above, which Crunchbase News identified through exhaustive searches using Google and Twitter, we don’t know how many companies are piloting the software.

“At this point, we don’t know what the back-end looks like, and it’s unclear whether Google Hire is derived from or even inspired by Google’s own internal Applicant Tracking System. The business model of Google Hire is still unknown. If access to the platform is expanded, it’s unclear what access to Google Hire will cost and whether it will be available as an a-la-carte service or will only be available in a broader enterprise cloud services bundle.”

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My guess is Google will go full court press to get as many companies using this product as possible, replacing their current applicant tracking system and career site. Once they’ve established a foothold on the corporate site, they can start adding in messaging, video conferencing, Docs and all-things-Google.

More speculation by yours truly, job postings will start showing up in Google search results and companies will be able to easily boost job postings without even knowing what AdWords is. Companies who use Google Hire will be able to finally appreciate what every job site and HR tech vendor already knows: Traffic generated by Google – both paid and free – is a beautiful thing.

I also wouldn’t underestimate the influence of Indeed, which sold for a rumored $1.6 billion in 2012. Indeed, who once referred to itself as “Google for jobs” benefits greatly from Google search traffic, both organic and paid. There’s a good chance the brainiacs at Google started crunching numbers and realized there were worse places to be than employment. Moonshots are fun, but rarely pay the bills.

About the Author

Joel Cheesman has over 20 years experience in the online recruitment space. He worked for both international and local job boards in the late ‘90s and early ‘00s. In 2005, Cheesman founded HRSEO, a search engine marketing company for HR, as well as launching an award-winning industry blog called Cheezhead. He has been featured in Fast Company and US News and World Report. He sold his company in 2009 to Jobing.com. He was employed by EmployeeScreenIQ, a background check company. He is the founder of Ratedly, an app that monitors anonymous employee reviews. He is married and the father of two children. He lives in Indianapolis.

  • http://www.CollegeRecruiter.com/ Steven Rothberg

    One of the many things that I love about the on-line recruitment industry is that nothing seems to stay the same. Looks wherever you want and there’s plenty of opportunity, risk, rewards, penalties, cheerleaders, and naysayers.

    That said, I am accustomed to Google being pretty darned competent and often brilliant. Today was an exception. I just tested the resume builder. After authorizing the connection between my Google account and clicking the button to go to the screen to start building the resume, I got this error:

    https://uploads.disquscdn.com/images/af72cb8eff5ee1c83a2d07c48248aca218bd6f04f7625243612fc3866a7686d8.jpg

    • Danny

      The service isn’t live – it’s in alpha/beta/testing. People complaining about the Hire “product,” resume builder, marketing, or anything else about Hire are way premature. Google hasn’t released this yet. Someone picked up on it by seeing a job posting and blabbed to the media. Give them some time to finish it and officially announce it to the public before casting judgment.

    • https://www.clippp.com/traceybarnes/simple-mehndi-design henna mehndi design

      Same trouble!

  • Frank DeSalvo

    Enough of the catchphrase, “disrupt”. Enough already.

  • Steve1234

    ATS providers are rapidly becoming a commodity. This will make them differentiate if they are to compete against Google.