An Australian Recruiting Video Is Taking a Beating

Mashable says “people can’t help but cringe.” Junkee calls it a “boring, confusing, terrible video.” The Canberra Times says it’s “embarrassing.” The Australian Broadcasting Corporation says it’s “excruciating.”

Somewhat more positive, the Special Broadcasting Service says it’s “the most awkwardly hilarious ad ever” and CNET says it’s “brilliantly awkward and uncool.”

In other words, Australia’s Department of Finance wasn’t trying to be satirical, but it kinda ended up that way.

The three-minutes apparently cost about $4,000 (U.S. dollars) to produce, and is embedded here.

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  • http://www.linkedin.com/in/dmark D. Mark Hornung

    Cringeworthy, but some of the camera work in the opener is pretty good.