Digital Marketing 101: A Primer for Corporate Recruiters

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Just a decade ago the e-commerce industry was starting to gain steam, and many retailers lacked the inclination to invest in selling online, or lacked the know-how to take create and maintain an online presence. But the retailers that figured it out have seen enormous success in the intervening years. Amazon, the standard-bearer…

December Is Prime Time for Recruiting … Because the Competition Is so Low

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Recruiting is a direct competition between firms. So, unless you’re a firm with a great employer brand like Google, Facebook or GE, focus your recruiting during the months where the competition is extremely low. And, in the U.S. and many other industrialized countries, the time period between late November and New Year’s Day…