Editorial Guidelines for TLNT Contributors

TLNT.com WELCOMES contributions for and about human resources. Our focus is on the craft and profession of human resources.

We are eager to present material from practitioners, leaders and other professionals in the world of human resources to our audience of 225,000+ monthly visitors.

Publications

ERE Media is the parent company publishing three information and news sites specifically for human resources and talent acquisition professionals, and it hosts four leading conferences annually:

  • ERE.net is the world’s leading site for the talent acquisition profession. The primary focus is on corporate recruiting, but its readership includes temp, contract and agency recruiters, hiring managers and HR and business leaders. In addition, ERE.net hosts two recruiter conferences annually and offers credit-bearing webinars monthly. A daily newsletter keeps subscribers up-to-date.
  • TLNT.com focuses on issues and news for HR professionals at all levels. It has a sophisticated readership of decision-makers; 37% of the audience are at the director level or above. Topics range from compliance to succession planning. Credit-bearing webinars are offered periodically, while a daily newsletter keeps subscribers up-to-date.
  • SourceCon.com is the site for sourcers and recruiters who source. It is heavy on how-to articles for sourcers at all levels of experience, and reports regularly on tools and techniques. Two SourceCon conferences annually are the largest of their kind, featuring top sourcers and analysts sharing their knowledge and skills. A weekly newsletter publishes on Thursdays.

TLNT Guidelines

Note these two specific issues:

  1. TLNT has an audience of human resources professionals – 37% of our audience are at the director level or above. They want more than the usual yadda, yadda. Contributions should advance the conversation, offer a new or different perspective, or tell a story that helps readers get a better understanding of an issue. This is especially important for the more popular subjects. Google what TLNT has already published on the topic.
  2. References to surveys and research, and statements of fact must be linked in the text to original source material. As noted in item #6, secondary sources (blogger citing a survey or a report, magazine accounts, etc.) often omit critical qualifying context or misinterpret the research altogether.

EDITORIAL GUIDELINES

  1. Articles and posts must be relevant to the TLNT.com audience. While we count business leaders, agency owners, vendors and others among our readers, we target human resource professionals with a special focus on strategic HR.
  2. Avoid HR basics. The TLNT audience understands the fundamentals. Our audience is looking for specifics and depth. Mere lists or simplistic dos and don’ts don’t cut it. Our readers want information that makes them think, that offers a new or different perspective on HR practices, news of developments and trends affecting them and their workforce, data they can use to measure their performance, and content related to such specific HR disciplines as workforce management and planning, comp and benefits, HR technology, legal issues, onboarding and off-boarding, learning and training. Success stories and “how we made it work for us” give readers both inspiration and concrete examples they can adapt for their own shop.
  3. How-tos work. They can describe how to implement a new program, manage a situation, improve a process and the like. This includes case studies.
  4. Hey Martha stories are also welcome. Fun, interesting, or humorous posts; personality profiles; collections of HR data points, all get a good readership.
  5. Submissions from or about vendors should avoid being sales pitches. It’s fine to discuss specific tools and services, but these need to be put in the broader context of how they and others like them make a difference. While self-promotional content will be rejected, leveraging the data and experience a vendor has to illustrate an issue, illuminate a trend and the like is not only acceptable, but to be encouraged.

Authors who write about vendors are required to disclose any direct or indirect financial or significant personal involvement with the company, agency, or, in the case of consultants, the individual. For example, if an author receives or will receive an incentive from the mentioned vendor for publishing an article, this must be disclosed.

It is the policy of ERE Media to be open and transparent and to avoid even the hint of impropriety or conflict of interest.

  1. Include links to original source material or external references as appropriate. If you reference a statistic or cite a source, include a link to the specific, original site. We are scrupulous in fact-checking, and often find that secondary sources frequently misinterpret or omit critical context.
  2. Article length: What do you need to tell the story clearly and completely? That could be 700 words or 2,400 words. There’s evidence that longer, quality articles get better readership and more social shares. (Interested in this issue? Check out this post.)
  3. All material is subject to editing for grammar, accuracy, clarity and length. TLNT may include additional links or substitute links as appropriate.
  4. Requirements: First time contributors to any of the ERE Media sites (TLNT, ERE.net or SourceCon.com) include a .jpg of the author and brief bio. It is permissible for the bio to include a marketing / sales message with links. Headshot should be under no larger than 1 Mb. The author’s direct email address is also needed for administrative purposes. It will not be published unless you include it in the bio. Send submissions to John@TLNT.com.
  5. Deadlines: There generally are none. Content that is not time-sensitive will typically post within 15 business days. If there is a time element, i.e. something involving a scheduled event, a major court decision, political action, or similar, then the sooner the better.