Advertising Archives

They Had Me at the Waterfall

Big-city cops are tempted to move to a smaller locale in a new three-minute video from the Sioux Falls, South Dakota, police department. Working in law-enforcement is only part of the sale. Hiking, biking, low unemployment rates, parks, the music scene, and “incredible…

December Is Prime Time for Recruiting … Because the Competition Is so Low

Recruiting is a direct competition between firms. So, unless you’re a firm with a great employer brand like Google, Facebook or GE, focus your recruiting during the months where the competition is extremely low. And, in the U.S. and many…