Advertising Archives

10 Reasons Why Recruitment Marketing Platforms Are Dead

Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was tasked with developing its channel sales strategy. Over the next few years, it created a new product segment in recruiting called a Recruitment Marketing Platform. With hundreds of clients and millions in revenue,…

Financial Planners Launching Recruiting Campaign of Their Own

Speaking of the financial industry and recruiting, now the financial-planning sector is launching a campaign to raise awareness of planning as a career. The CFP Board, which is behind the effort, is putting an extra emphasis on diversity. It hopes the “I am a CFP Pro” campaign gets the attention of millennials, women, and minorities who haven’t considered…

They Had Me at the Waterfall

Big-city cops are tempted to move to a smaller locale in a new three-minute video from the Sioux Falls, South Dakota, police department. Working in law-enforcement is only part of the sale. Hiking, biking, low unemployment rates, parks, the music scene, and “incredible restaurants” is the rest. I’ll embed it here; meanwhile, if you want more police-recruiting videos,…

5 Things Everyone Should Know About Squeeze Pages for Recruitment Marketing (and Especially Pipeline Building)

If you have not been hanging out in “digital marketing land” for very long, you may not be aware of what “a squeeze page” is. A squeeze page is a landing or lead page used to collect information such as email addresses. They are used primarily for “list building.” List building? Say what?…

SHRM CEO Hank Jackson to Retire

Henry Jackson, leader of the Society for Human Resource Management since 2010, will retire at the end of the year. “Hank Jackson has made lasting contributions to SHRM and the HR profession,” said Coretha Rushing, chair of SHRM’s Board of Directors and corporate vice president and chief human resources officer at Equifax. “But…

Dramatically Improve Your Applicant Quality Using a Simple Side-By-Side Job Post Test

A quick and low-cost approach for improving the attraction power of your job postings The most damaging failure point in recruiting is having a weak job posting! Even if your job is exciting, you will get fewer applications if your post doesn’t come across as the most exciting among the current postings for…

December Is Prime Time for Recruiting … Because the Competition Is so Low

Recruiting is a direct competition between firms. So, unless you’re a firm with a great employer brand like Google, Facebook or GE, focus your recruiting during the months where the competition is extremely low. And, in the U.S. and many other industrialized countries, the time period between late November and New Year’s Day…

You Created an Employer Brand. Now Activate It

Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent acquisition as it is about employee engagement, and in total, contributes heavily to…

Kimberly-Clark On a Hunt for ‘Original Thinkers’

They’re feeling the need to keep older workers’ knowledge with them, but simultaneously bring on millennials and brand themselves as cutting-edge, innovative companies: I’m talking about GE, Mastercard, ADP, and many others, including now Kimberly-Clark. The maker of Kleenexes, Cottonelle, and Huggies is launching a new marketing program aimed at attracting engineers, product developers, and marketers.  …

ZipRecruiter Testing an Interesting ‘Check Salary’ Feature on Job Ads, Including Its Own

ZipRecruiter is testing a new feature on its site that it hopes will get more employers to provide salary information about a job. On some job ads on ZipRecruiter, the feature I noticed last week gives job candidates the choices of either applying for a job or pressing a button that says “check salary.”…