The U.S. Marines have unveiled a recruiting video showing footage of a Marine as a kid walking down the school hall; later playing rugby; and then in intense battle in the military. It may be the first of its kind on national…
Veterans
What Veterans Want
Picture this: you’re a military veteran who has returned home from active duty and attempting to assimilate back into civilian culture. You’ve got the support of great family and friends, the respect of your peers, and the opportunity to immerse…
Loyalty, Duty, Respect, Honor, Integrity, Personal Courage
The 1st Infantry Division of the US Army has a saying: “No mission too difficult. No sacrifice too great. Duty First!” Over 30,000+ veterans are placed in corporate America each year and there are over 7,500 companies that do the hiring…
3 Myths About Military Veterans Your Hiring Managers May Believe
Today, many corporate leaders are in search of veterans who will bring real value to the workplace. According to a survey report from CareerBuilder, one-third of surveyed employers reported in 2014 they are actively recruiting veterans over the next year….
This Is What Military Veterans Are Thinking When They Visit Your Company for the First Time
I used to manage a 30-person office for a national military recruiting firm. We placed transitioning military service members into Fortune 500 companies all over the United States. One of the worst hires I ever made was more than 10 years ago….
Your Employer Brand Happens With or Without You
The ease of access to a vast amount of information is dramatically changing the talent market — it’s a “talent-sumer” world. Today’s candidates do more research, review, and consume more information and are ultimately better prepared in today’s market. Using your…
On Veteran’s Day, Maybe We Can Help Vets by Taking Them Off the Pedestal
Ever since World War II’s Greatest Generation ushered in an age of peace on prosperity never before seen in America, the image of veterans has been steeply mythologized in our culture, and it’s setting unrealistic expectations for the veterans of…
10 Success Factors for Military Recruitment
Despite best intentions, many organizations are failing to recruit and retain the nearly three million military personnel who have made the transition from military to civilian life and employment since 2001. Traditional resume and job matching strategies simply don’t work…
If You Really Want to Improve Your Employer Brand, Do These Things to Be a Better Leader
Several years ago as I was cutting my teeth as a new account executive straight out of the military, I found myself a bit frustrated with my job and leadership. That’s precisely when my wise team leader turned to me…
Pulse Check: It’s June. Are You Meeting Your 2015 Military Hiring Goals?
June marks the halfway point to meeting (or not meeting) the annual goals you boldly set many months ago. Check in on your hiring goals and get mighty clear on your results to date. For many companies, the U.S. Department…
The National Security Agency Wants to Increase Its Use of Data … in Hiring
In the U.S. the National Security Agency is trying to improve its hiring and retention as the workforce ages, recruiting becomes more complex, and senior leaders want to look instantaneously at dashboards showing what’s up with their workforce. That’s what…
This New Marines Recruiting Video Literally Breaks Down Barriers
You’ve read about the U.S. Air Force’s new visuals and a hard-hitting piece from the U.S. Navy. Now it’s the Marines’ turn.
Boost Your Military Recruiting Efforts With 2 Simple Ingredients: Passion and Momentum
The single-most impactful thing you can do to boost your military hiring efforts in 2015 is not a new technology or tool, not a pay-per-click service, or specialized candidate database. This strategy is budget friendly and team-focused. The answer: search…
The U.S. Navy Is Crowdsourcing Recruitment Branding
Remember how the Navy in the U.S. is moving away from the whole “force for good” message, into something a little more, uh, aggressive? It’s looking for a new slogan, and looking for up to three ideas from anyone who…
This New, 1-Minute Navy Video Is More Tough Than Touchy-feely
You might have heard that in the U.S., the Navy’s “force for good” campaign didn’t go over terribly well, causing the Navy to apparently nix it. Well, the Navy has uploaded a new commercial to Youtube, and this time around,…
Virtual Reality Becomes a Recruiting Reality for British Army
It was just last August that Doug Friedman said on these pages that Oculus Rift could be used in recruiting. That didn’t take long.
100,000 Jobs Mission Hires 200K Vets
As America honors its military veterans today, there is encouraging news on the jobs front: The unemployment rate for the nation’s veterans has declined sharply in the year since the last Veterans Day. Thanks to a nationwide focus on hiring…
Here’s What Companies and Governments Are Learning About Veteran Hiring
Military job fairs are producing so-so results for companies, and “job fairs that do not involve virtual technology or provide employers an opportunity to filter resumes in advance appear less useful to companies,” according to a new report on what’s working and…
U.S. Airforce Rolling Out New, Striking Recruitment Visuals
The U.S. Air Force is launching a new recruiting campaign this week featuring the slogan “Aim High,” used 15 years’ back. The campaign is heavy on visuals, including striking photos and powerful videos — see below.
Social Network Just for Military Is Helping Vets Get Jobs
When active military are ready for a new assignment, seniority allows them to request certain postings. Military procedure is that they discuss the options with a human resources officer. Even the best of the HR officers, though, can only hope…