Employee Branding

Do You Work At a Dinosaur Recruiting Function? A Quick Assessment Checklist

I read an excellent think piece the other day by Kaela Wax. On her blog she stated that as an outsider, after closely studying the recruiting industry, she concluded that “My biggest takeaway: The industry is about 65 million years behind, and it’s a total mess.” Of course, her description made me initially…

Turn to Your Employees For Your Talent Marketing Program

Big ideas like “crowdsourcing,” “analytics,” and “transparency” start out as exciting, but nebulous concepts. Wait a few years and they go from being exciting to being just the obvious way to get work done. Here’s one case that I think captures how the world has changed. NextWave Hire is an employment marketing technology…

9 Ways The Digital Era Has Impacted Talent Sourcing

I believe in the “why” before the “how.” The “why” in this conversation is why it seems that everything has changed in talent sourcing? The tried and true doesn’t seem to work. For example, creating a job description that presents a “challenging opportunity with a world class organization” does not generate the advertising…

Oh Look a Purple Squirrel! Break Outside of the Box and Beyond Traditional Sourcing Review

“Your vibe attracts your tribe!” – Kathryn Minshew An amazing keynote presentation delivered by Kathryn Minshew at SourceCon, founder of The Muse “Oh Look a Purple Squirrel!  Break Outside of the Box and Beyond Traditional Sourcing.” I have the pleasure of sharing today with you Minshew’s insights and key takeaways from her presentation….

5 Tips For Sourcing Success When Your Employer Brand is Poor

All sourcers, on the agency or corporate side, encounter a bad employer brand throughout their sourcing career. Although this common concern of recruiters is often discussed, in my view it is rarely constructively addressed. I hope after reading the following five tips, sourcers will learn to resist the urge to engage in avoidance…

Hiring Wisdom: Are You Paying a Penalty For Your Employer Brand?

If your organization doesn’t have a well-known, positive “employer brand” (if it is not known as a great place to work) you undoubtedly are paying a penalty. It’s true: Employers with great reputations can both spend less on employee recruiting and pay less than top dollar to hire the best. If your employee…

Selling Your Employer Brand: The Power You Find in Stories and Sound Bites

Does your organization have a set of stories and sound bites that your recruiters and hiring managers share with potential candidates, stories that say: “Here’s what makes us a unique and awesome place to work” Do ALL of your employees know these stories and sound bites so if they are asked at a…

Another Key for HR: Partnering with Marketing to Build a Better Employer Brand

Recruiting top-tier talent is crucial for any organization wanting to achieve and sustain success, and hiring the right people is essential to building a workforce that’s truly engaged in what your company does. However, attracting that talent has become an increasingly challenging proposition, as candidates have become more discerning, and have far greater…

MasterCard Rolling Out Branding Campaign to Employees, Then Candidates

A variation of the very-well-known “Priceless” theme permeating MasterCard’s consumer commercials will be finding its way into the company’s employment and recruitment branding. It’s been ages since you first started seeing those commercials (like this near tear-jerker). But that some things money can’t buy … For everything else there’s MasterCard theme never fully made its way…

Gullible Millennials Will Trust Whatever You Tell Them About Your Organization

I’m a huge fan of Malcolm Gladwell, and he recently said some things to say at a data analytics conference in Seattle. Gladwell had a number of points, but the one that interested me most was him discussing the trust levels between younger people today versus older people in the Baby Boomer range….