Branding

The Bottom 3 of the 10 Worst Companies to Work For

Back in June, 24/7 Wall St. published an article on the 10 Worst Companies to work for, based on its analysis of reviews on Glassdoor. Three companies — Family Dollar Stores, Express Scripts, and Forever 21 — received the lowest ratings. I thought it would be illuminating to take a closer look at these companies and compare their…

Turn to Your Employees For Your Talent Marketing Program

Big ideas like “crowdsourcing,” “analytics,” and “transparency” start out as exciting, but nebulous concepts. Wait a few years and they go from being exciting to being just the obvious way to get work done. Here’s one case that I think captures how the world has changed. NextWave Hire is an employment marketing technology…

3 Questions to Keep Your Recruiting Aligned With the Business

As a business leader, you know who makes your company run. (Hint: your employees.) A study by SHRM shows that 95% of recruiters expect recruiting to be as or more challenging next year. Everyone wants to hire and retain the best, so we’re constantly revisiting and questioning everything we’ve ever thought we knew…

You Created an Employer Brand. Now Activate It

Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent acquisition as it is about employee engagement, and in total, contributes heavily to…

Kimberly-Clark On a Hunt for ‘Original Thinkers’

They’re feeling the need to keep older workers’ knowledge with them, but simultaneously bring on millennials and brand themselves as cutting-edge, innovative companies: I’m talking about GE, Mastercard, ADP, and many others, including now Kimberly-Clark. The maker of Kleenexes, Cottonelle, and Huggies is launching a new marketing program aimed at attracting engineers, product developers, and marketers.  …

What Makes an Employer-of-Choice So Great?

The following is my spin on a Retail Wire opinion piece about what makes a great retailer… Here’s what makes an employer an “employer of choice.” Leadership and innovation: You have to give people good reasons to pick your company over your competitors as a place to work  as well as good reasons to stay….

Getting Your Influencers to Help Build Your Brand

Editor’s note: If the following article reads like it was written for e-commerce marketers, it was. Recruiting, though, has much in common with e-commerce. Both work hard to attract customers / candidates. Reviews play a large role in the customer / candidate’s decision-making. As you read this, think of the “influencers” as your…

How Our Own In-house Talent Acquisition Is Standing Out From the Crowd

In 2016 SAP needed to stand out from the crowd and have its biggest year for employment branding, with actual employees telling their own life stories. Many candidates know little about us, or perceive us as a somewhat safe, bureaucratic German software company. We have to work harder than most companies to get…

Oh Look a Purple Squirrel! Break Outside of the Box and Beyond Traditional Sourcing Review

“Your vibe attracts your tribe!” – Kathryn Minshew An amazing keynote presentation delivered by Kathryn Minshew at SourceCon, founder of The Muse “Oh Look a Purple Squirrel!  Break Outside of the Box and Beyond Traditional Sourcing.” I have the pleasure of sharing today with you Minshew’s insights and key takeaways from her presentation….

Recruiting’s Ugly Secret — You Know How Exciting It Is to Work at Your Firm, But No One Else Does

The recruiting leader’s guide to revealing the excitement of working at your firm Consider this sad but all-too-common recruiting scenario. Your firm is an exceptionally exciting place to work. You have great people, great leaders, great products, and to put it bluntly, every employee considers working there to be an amazing experience. But…