Branding

Recruiting, Branding, Culture and a 7-Year-Old

The story of how an intrepid 7-year-old from the agricultural city of Hereford in the U.K. boldly wrote Google for a job has been told around the world. In case you missed it, Chloe Bridgewater addressed a letter to “google boss” asking for a job when she grows up and gets “bigger.” She…

How You Treat Rejected Candidates Can Have A Big Impact

Candidate experience will continue to be a major topic for companies and organizations for many years to come. Ensuring job candidates have a great experience starts with the job post and the ease of applying and continues straight through to onboarding. Your employer brand goes hand-in-hand with candidate experience. According to LinkedIn, “One of…

What We Can Learn About Branding From a Super Bowl Commercial

I could not click to exit the You Tube ad to get to the music video. I was spellbound. “Man…I want to see this movie,” I thought, and looked forward to sending the link to a couple of friends who I also knew would be touched by this stirring story unfolding before my…

Turn to Your Employees For Your Talent Marketing Program

Big ideas like “crowdsourcing,” “analytics,” and “transparency” start out as exciting, but nebulous concepts. Wait a few years and they go from being exciting to being just the obvious way to get work done. Here’s one case that I think captures how the world has changed. NextWave Hire is an employment marketing technology…

3 Questions to Keep Your Recruiting Aligned With the Business

As a business leader, you know who makes your company run. (Hint: your employees.) A study by SHRM shows that 95% of recruiters expect recruiting to be as or more challenging next year. Everyone wants to hire and retain the best, so we’re constantly revisiting and questioning everything we’ve ever thought we knew…

You Created an Employer Brand. Now Activate It

Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent acquisition as it is about employee engagement, and in total, contributes heavily to…

Kimberly-Clark On a Hunt for ‘Original Thinkers’

They’re feeling the need to keep older workers’ knowledge with them, but simultaneously bring on millennials and brand themselves as cutting-edge, innovative companies: I’m talking about GE, Mastercard, ADP, and many others, including now Kimberly-Clark. The maker of Kleenexes, Cottonelle, and Huggies is launching a new marketing program aimed at attracting engineers, product developers, and marketers.  …

What Makes an Employer-of-Choice So Great?

The following is my spin on a Retail Wire opinion piece about what makes a great retailer… Here’s what makes an employer an “employer of choice.” Leadership and innovation: You have to give people good reasons to pick your company over your competitors as a place to work  as well as good reasons to stay….

Getting Your Influencers to Help Build Your Brand

Editor’s note: If the following article reads like it was written for e-commerce marketers, it was. Recruiting, though, has much in common with e-commerce. Both work hard to attract customers / candidates. Reviews play a large role in the customer / candidate’s decision-making. As you read this, think of the “influencers” as your…