Advertising & Marketing

How Innovations Revolutionize Talent Acquisition

This past week I had the opportunity to attend the Spring SourceCon event in Anaheim, CA. It was chock full of ideas, information, and enthusiasm. One of the highlights of the trip for me was a presentation by Kerstin Wagner. Wagner is the Head of Talent Acquisition for Deutsche Bahn. The theme of…

Becton Dickinson’s Move Sparks Recruiting Microsite

BD, the big medical technology company, has taken the somewhat uncommon step of creating a microsite aimed at hiring about 20 roles.  Becton Dickinson UK/Ireland is moving to the Winnersh Triangle business park, projected to happen around May 2. Among the candidates it wants: business operations professionals, writers, salespeople, marketers, designers, engineers, and regulatory experts. The microsite is certainly…

Using PR to Attract Top Talent

In movies, we’ve heard about the concept of “force.” Some films use this idea for protection, as in a force field that repels threats. Then there’s the force that’s like a special positive power, helping the good guys overcome the bad ones. In business, there’s also a positive force. One that’s related to…

Do You Work At a Dinosaur Recruiting Function? A Quick Assessment Checklist

I read an excellent think piece the other day by Kaela Wax. On her blog she stated that as an outsider, after closely studying the recruiting industry, she concluded that “My biggest takeaway: The industry is about 65 million years behind, and it’s a total mess.” Of course, her description made me initially…

So, Was 84 Lumber’s Super Bowl Recruitment Ad Worth It?

Up until about 2008, the employment industry was abuzz about job sites running ad spots during the Super Bowl. Monster and CareerBuilder were regulars in those days, but they have since walked away from the big stage in light of tighter economics and a more competitive environment. Fast forward to now and the fact that we’re talking about companies…

Facing a Shortage of Candidates? Discover and Use the Right ‘Attraction Factors’

They call it talent attraction for a reason. Because, obviously, the primary role of the function is to literally “attract” the very best candidates. But when a recruiting function is only guessing about what draws in desirable candidates, it will face a perennial shortage of applicants. In fact, I estimate that the average…

An Australian Recruiting Video Is Taking a Beating

Mashable says “people can’t help but cringe.” Junkee calls it a “boring, confusing, terrible video.” The Canberra Times says it’s “embarrassing.” The Australian Broadcasting Corporation says it’s “excruciating.” Somewhat more positive, the Special Broadcasting Service says it’s “the most awkwardly hilarious ad ever” and CNET says it’s “brilliantly awkward and uncool.” In other…