Advertising & Marketing

Here’s How Stripe is Quietly Using Content Marketing to Engage and Recruit IT Talent

Content marketing is all the rage. There are many variations, but blogs, white papers, infographics, and webinars are examples of popular offerings in the employment space. There’s a good chance you’ve submitted your email address in return for accessing survey results or learning the latest Top 5 how-to list. The reason is that people are…

10 Reasons Why Recruitment Marketing Platforms Are Dead

Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was tasked with developing its channel sales strategy. Over the next few years, it created a new product segment in recruiting called a Recruitment Marketing Platform. With hundreds of clients and millions in revenue,…

Financial Planners Launching Recruiting Campaign of Their Own

Speaking of the financial industry and recruiting, now the financial-planning sector is launching a campaign to raise awareness of planning as a career. The CFP Board, which is behind the effort, is putting an extra emphasis on diversity. It hopes the “I am a CFP Pro” campaign gets the attention of millennials, women, and minorities who haven’t considered…

This Press Release Contains Numbers You Don’t See Too Often

You may have heard of Crunchbase. It’s the place to go to see things like what companies have raised what money from venture capitalists.   It’s announcing today $18 million of new funding itself, aimed at selling its product to teams at big companies.  But wait. That’s not the intriguing part of the Crunchbase announcement. Crunchbase…

Actually, Recruiters Are Marketers

Recruiters are not marketers, or researchers, copywriters, sourcing experts, or data analysts, according to a recent article by Graeme Johnson right here on ERE. While that article was chock full of true statements and accurate analyses of recruiter strengths and focuses, it also grossly undervalues the skill and strategy involved in recruiting. Johnson…

TA Grades: Only 4% of Fortune 500 Get An A

A recent SmashFly publication, the SmashFly Recruitment Marketing Report Card for the 2016 Fortune 500, came across my desk a while back. If you’re involved at all in recruiting talent, you’ll find it interesting. It’s easy to assume that the Fortune 500 are among the most effective recruitment marketers out there. But if…

The Summer of Machine Learning

What exactly is machine learning? You know much more than you think you do. Machine learning and artificial intelligence are all around us. While we browse social media the Facebook machines are calculating how to help its patrons’ ads reach their intended audiences. You turn on Netflix and “because you watched this” suggestions…