Robin Dagostino

About the Author

As director of social and creative media within SAP’s global employer brand, Robin Dagostino leads social strategy and creative services for “Life at SAP” to establish awareness, traffic, engagement, and positive brand sentiment of SAP as an employer brand of choice. Prior to joining SAP, Dagostino was the director of digital marketing at Comcast Corporation for 10 years, and before that a marketing manager at QVC.

How Our Own In-house Talent Acquisition Is Standing Out From the Crowd

In 2016 SAP needed to stand out from the crowd and have its biggest year for employment branding, with actual employees telling their own life stories. Many candidates know little about us, or perceive us as a somewhat safe, bureaucratic…