Rich Berens

About the Author

Rich Berens is President and Chief Client Fanatic of Root Inc. For more than a decade, Rich has helped leaders at Fortune 1000 organizations to align on key strategic imperatives and engage their people in bringing their strategies to life. His clients span all industries and include Petco, Bank of America, Hilton Hotels, Procter & Gamble, Deutsche Bank, and Merillat/Masco, among many others. In addition to consulting with clients, Rich oversees the integration of all business lines for Root. In 2001, he launched Root’s Digital Interactive Solutions Group, which now accounts for 30% of the firm’s total revenue. In 2005, Rich partnered with Root’s CEO, Jim Haudan, to develop a Strategic Engagement Process based on their combined years of experience in the field. This process is featured in Root’s best-selling book, The Art of Engagement: Bridging the Gap Between People and Possibilities (McGraw-Hill, 2008).

Why Your Organization’s Purpose is Important to Your Culture

Purpose. It’s a trending topic for businesses today. A quick Google search of the phrase “company + purpose” produces a whopping 700 million results. Harvard Business Review has published more than two dozen articles on the subject last year alone. And leaders across the country – and the world – are paying attention; working to…