Nikki Stephens

About the Author

Nikki Stephens is director of marketing for Avenues Recruiting Solutions. She teaches her team of recruiters about the revenue benefit of thinking like marketers while highlighting their expertise and skills. She studies market and industry trends, manages their recruiting technology stack (CRM, ATS, job boards, website, etc.), and optimizes workflows and processes. She has a unique background in content development and data analysis, and enjoys working the two together seamlessly to achieve business objectives. Get in touch with her on Twitter @avenuesrecruit               

Actually, Recruiters Are Marketers

Recruiters are not marketers, or researchers, copywriters, sourcing experts, or data analysts, according to a recent article by Graeme Johnson right here on ERE. While that article was chock full of true statements and accurate analyses of recruiter strengths and focuses, it also grossly undervalues the skill and strategy involved in recruiting. Johnson…