Jody Ordioni

About the Author

Jody Ordioni is an employer branding and recruitment marketing thought leader. In her role as president of BRANDEMiX, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, career opportunities and corporate business goals. She engages with HR professionals and corporate teams on how to build and promote employer brands, and implement best-practice talent acquisition strategies across all media and platforms. A frequent speaker at HR conferences and events, she also facilitates workshops and training to internal recruitment and leadership teams. She has a passion for the latest trends in technology and marketing and has spent her career developing and implementing programs that make the most effective use of both. Her personal mantra is "one brand" and her mission is to integrate marketing, internal communications, and social media to foster a seamless brand experience through the employee lifecycle. Visit http://brandemix.com for more information.

The Bottom 3 of the 10 Worst Companies to Work For

Back in June, 24/7 Wall St. published an article on the 10 Worst Companies to work for, based on its analysis of reviews on Glassdoor. Three companies — Family Dollar Stores, Express Scripts, and Forever 21 — received the lowest ratings. I thought it would be illuminating to take a closer look at these companies and compare their…

You Created an Employer Brand. Now Activate It

Sneak peeks, blooper reels, How it’s Made … who doesn’t love going behind the scenes? Employer branding is the very deliberate process of identifying an organization’s distinct and differentiated reputation as an employer. Its well-documented value is as much about talent acquisition as it is about employee engagement, and in total, contributes heavily to…

The Buzz About Employer Branding

This month I took a look at Facebook’s recruiting on (of course) Facebook to learn from its efforts. More traditional than one might expect, its career site, which also links to a more traditional Facebook recruiting page, checks all the boxes for a great example of how employer branding can shape a candidate’s experience of your…

Talent Branding: Your EVP in the Age of the Mecosystem

A new buzzword on the rise is “Mecosystem,” a set of connections in which brand fits into an individual’s life in a customized way. Mecosystems anticipate and evolve along with people’s personal expectations. It’s a great concept for consumer brands. So why not apply it to employer brands? What Is a Mecosystem? According to Interbrand, it’s a…

The War on Talent Isn’t Easing, But More Are Looking For “Their Next Opportunity”

LinkedIn just released its 2015 Talent Trends report, compiling responses from more than 1,600 professionals in the United States and Canada. Here is a quick breakdown and what it means for you. Competition is increasing, but in unusual ways Only 30 percent of the workforce in the two countries is considered active talent. That’s actually up from last year,…

The State of Employer Branding Today — and Tomorrow

Several employer branding reports have come out in the last few months, including surveys from Futurestep, Universum, BLR, and my agency Brandemix. Together, they produce a fascinating snapshot of where employer branding is today — and where it’s headed. How Many Organizations Have an Employer Brand? One issue that becomes apparent right away is what an employer brand is…