Graeme Johnson

Graeme Johnson

Graeme Johnson (known as “GJ”) is global head of employer brand & talent acquisition strategy at British Telecom. Former head of TA at Virgin Media, and recruiting leader at Accenture, he most famously developed a pioneering approach to candidate experience at Virgin Media, grounded in Net Promoter Score insight, and highlighted the commercial impact poor recruitment has on subscription and retail businesses in particular. His work was showcased at LinkedIn Talent Connect in 2016, and case study available on #HROS. Connect with him for a chat on Twitter @gjrecruitment.

Recruiters Are Not Marketers

When the concept of recruiters thinking more like marketers was first thrown around as a concept in the early 00’s, as a recruiter I thought it sounded great. It made recruitment seem sexier, so I thought, “yeah, let’s be marketers!” A…