Crystal Miller Lay

About the Author

Crystal Miller Lay is the CEO of Branded Strategies, building employment branding and recruitment marketing strategies for some of the world’s biggest brands. She has worked with start-ups to Fortune 15 companies to at the intersection of HR & marketing; creating campaigns and strategies that solve business problems, tell compelling corporate stories and share the meaning of work in engaging ways that drive results.

She has been a reliable expert source on the topics of talent attraction, talent acquisition, talent management, and digital strategy for multiple media outlets including CBS, Hanley-Wood, Mashable, and ABC. As an industry leader, she writes for outlets such as ERE and Recruiting daily, is recognized for expertise in employer branding, recruitment strategy & marketing, social media, community building, digital strategic solutions and speaks globally on the same.

Let’s Get Serious: Culture Fit Matters

There’s a new trend afoot among the “thought leaders” bubbling up: culture fit doesn’t matter, it’s all about values. Focus on hiring for values for retention success. Seriously? It’s hard to take that statement seriously. Values are the reasons behind norms; the guiding principles behind expected actions. Culture is values in action, plus…