Brett Minchington

About the Author

Brett Minchington MBA, chairman/CEO of Employer Brand International, is a global authority, author, and corporate advisor on employer branding. His global footprint includes delivering employer branding events and training in more than 50 cities in 30 to thousands of senior leaders from a majority of Global 500 companies. He is the world’s most published author in employer branding and has featured in major newspapers, HR, management, and marketing publications around the world.

He has consulted to firms on global and national employer brand strategic projects and his latest book Employer branding and the new world@work is the latest thinking on employer branding. It’s a must read for leaders responsible for the attraction, engagement, and retention of talent. Information about his books and articles on employer branding can be found online.

Companies Must Segment and Target Their Value Propositions to Influence and Attract the Best Talent

Influencing candidates to join your company will require a segmented and targeted recruitment communications approach — that’s the key take-away from our Employer Brand International’s global research study to identify the key ‘Influencers of Employment Choice.’ The global study surveyed more than 400 employees to determine what influences their employment choice. The survey…