Bob Duffy

About the Author

Bob Duffy is founder and principal at Insight Consulting, LLC, which specializes in corporate culture, research, and brand development. His teams have worked with the ITT Corporation, Verizon Communications, the U.S. Environmental Protection Agency, the U.S. Navy Recruitment Command, and the U.S. Army Reserve, among many others.

A committed advocate of brands based on shared values and substantive intellectual capital, he holds bachelor’s and master’s degrees from The Catholic University of America and the University of Maryland.

Shared-Value Strategy: A Fundamental Change That HR Should Embrace

Why are market leaders behaving like non-profits, and what does this mean for your workforce and company culture? Today, a surprising number of global market leaders are integrating explicit social and environmental goals into their business objectives. While this “higher-purpose”…