Andrea Woolley

About the Author

Andrea Woolley is a marketing director at SAP, the market leader in enterprise application software. She has been part of the sourcing & employment brand team for the last six years, focused on large-scale global projects to increase SAP’s employment brand global reach and impact the quality of talent hired at SAP.

How Our Own In-house Talent Acquisition Is Standing Out From the Crowd

In 2016 SAP needed to stand out from the crowd and have its biggest year for employment branding, with actual employees telling their own life stories. Many candidates know little about us, or perceive us as a somewhat safe, bureaucratic…

Has SAP Revealed the Future of Employment Branding? Introducing ‘Freemium to Premium’

(SAP was this year’s ERE Recruiting Excellence winner for the best employer brand and most strategic use of technology) The “best” talent is getting harder to hire. Areas like the San Francisco Bay are witnessing a real high-tech “war for…