Allison Dew

About the Author

Allison Dew is senior vice president of marketing for Dell’s Client Solutions. In this role, Allison leads global marketing strategy, campaigns and creative for the company’s core client portfolio. She also leads consumer & small business regional marketing.

Since joining Dell in 2008, she has been instrumental in Dell’s marketing transformation, leading an emphasis on data driven marketing, customer understanding and integrated planning.

Previously, Allison held marketing leadership roles at Microsoft. She also worked agency side in both a regional advertising shop in Tokyo and an independent multi-cultural agency in New York.

Allison holds an MBA from the Wharton School, an MA in International Studies with a concentration in Japanese, and a BA in French and Japanese, both from the University of Pennsylvania.

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