Aaron Hurst

About the Author

Aaron Hurst is a globally recognized entrepreneur who works to create communities that are empowered to realize their potential. He is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work. He is the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the national Billion + Change campaign.

Widely known for his thought-leadership, he is the author of The Purpose Economy (April 2, 2014) and co-author of the children’s book, Mommy & Daddy Do It Pro Bono, and Powered by Pro Bono.