marketing

Your Email Marketing Strategy Doesn’t Have to Stay Down for the Count

google

The intuitive (and sometimes scarily accurate) Google machine shows I am not alone in questioning the effectiveness of email marketing for today’s businesses. I must be among thousands who wanted to know “is email marketing dead” for that to be the first suggested search when I simply typed “is e.” Email, as we…

5 Ways Sourcers Can Successfully Engage Candidates Through Direct Email

email

In my first post as a writer for Sourcecon, I would like to address a very important subject that is often overlooked by those who are new in our industry: marketing. It’s hard for some sourcers to realize the importance of marketing. The parallels between a marketer and sourcer are uncanny. As a…