• http://www.hiregrid.io Joel McLean

    I feel like you’re overlooking basically the entire history of recruiting on Facebook. This has already been attempted multiple times: BranchOut, Identified, etc. And none of them worked. And it wouldn’t be any different if Facebook built the solution itself. Remember the Facebook Job Board that was going to change Recruiting forever? Yeah, not many do. Facebook already provides an excellent solution for Recruiters: paid ads. We need to stop attempting to copy/paste old models (resume search, job boards) onto new media. Instead we need to take advantage of the new opportunities provided by the new media.

    • Cat K

      Well said. I couldn’t agree more. And there are a few new platforms popping up that I think have some real potential. CareerArc looks like it’s got what it takes to attract both employers and candidate in a new and engaging manner. And since Simply Hired is apparently going away due to an acquisition (just read that today on Twitter) that will open up a spot for another jobboard to shine. Perhaps not very brightly, but again, it creates some possible new opportunity for something new and different to enter the recruiting job board space. I personally think as people’s need for work life balance continues to gain steam as an EVP, that a lot of organizations should increase focus on in house recruiting and employee development & career pathing, all of which benefits the company brand, adds potential loyalty from existing employees and can attract new applicants by showcasing the promising future they offer. While that may not be an option for many organizations maxed out on budgets and headcounts as is, I think the role of the company brand will quickly expand beyond clients and consumers and begin to attract the attention of candidates. Brand seems to be the true king at the moment. And for candidates too. Everything you read these days is about developing your “personal brand”. And not just for bloggers and YouTubers, but for us lay people as well! But that’s just one gal’s opinion. So given the option to sell my soul to FB for a job, or simply go to say, Nordstrom.com and get a glimpse into their company culture, I’ll take anycompany.com over Tracebook any day. Haven’t they done enough to break down the fabric of our society? Let’s just leave them be. They’re great right where they are on top of the mountain. Let’s spread the wealth around. I almost miss my recruiting career now. Almost. 😊

  • tedmeulenkamp

    I’ve been saying the same thing for 4 years at a minimum. If they can separate the professional data from your private stuff I think a lot of people would catch on. Just ensure recruiters don’t have access to your private party pics (not more than they have today). And seeing the amount of facebookie stuff on LI these days most people don’t distinguish it anymore.

    Joel, you mention the failed job board and it was indeed hilarious. But if Facebook would put some serious effort in it they could have an amazing tool. It can be as simple as getting Indeed feed into FB and through the algorithm you get the jobs shown that you are interested in. Right there in your news feed where many of us spend so much time already. Make applying with your FB professional profile a breeze and you really have gold on hand. They could make serious money out of it or just do this for free and tie those billion users even more to the site. Job boards old fashioned? Yes but that doesn’t mean we will ever get rid of them.

    Paid ads would be very interesting, IF people would have their professional interests/history on their FB profile.

  • Caroline Kiesler

    Our company is testing Facebook at Work. Not sourcing specific but I can see through this testing how it will become so relevant to recruiting if they roll it out!

  • http://www.sourcingsupply.com Geoff Peterson

    Agree, Facebook is a massive collection of people – at 1.6B people now, with 1B active monthly. Good Recruiters and Sourcers flock to where the talent is. No one solution has been able to crack this nut just yet.

    With LinkedIn, I think they could counter and copy their online chat feature and bring some real “live” candidate engagement inside their community. I envision seeing your 1st degree connections when they are on LinkedIn and you having the ability to open a quick chat with them about open positions, congratulating them on their new promotion, carefully asking them about other connections (referrals), etc.