• http://booleanstrings.com/ Irina Shamaeva


    Great summary. It has become hard to navigate all the changes and it is very helpful to see an overview like this. 

    Big thanks for referring to my post http://booleanstrings.com/2012/04/05/google-finds-twitter-handles-hashtags/ Here are some other *very* interesting things that are happening: CHANGES IN SEARCH ENGINES

    Regarding Google’s “semantic” search, to complement your post with extra info (and actually to question SEO consequences for job search), here are a couple of posts to check out,

    Google’s Upcoming Search Changes – The Real Deal or Just a PR Play?
    http://www.googletutor.com/googles-upcoming-search-changes-the-real-deal-or-just-a-pr-play/ and this
    WSJ Says Big Google Search Changes Coming? Reality Check Time!

    To summarize, I’d say those of us who stay on top of the changes can get ahead of the game really quickly, whether those changes are specifically helpful for people sourcing or not.


    • Lance Haun

      Thanks for the comment Irina!

      Like I said, the transparency is great but it is difficult to figure out how to take advantage of all of the changes on the surface. 

      Unfortunately, I think most of the semantic talk around Google is just rumor and hype at this point. I would be willing to to bet that Google is never going to drop a major change on consumers, especially if they continue their market dominance. Anything is possible I suppose (Coke did try to change their successful formula) but my feeling is that it is going to be mostly incremental changes like this.


  • Anonymous

    Great post Lance! I am constantly wondering if all of these changes lay the ground work for semantic search little by little.  I agree with your comment that semantic search is a long way out, but many of these updates are improvements on how Google can think for the user i.e. synonyms improvement, language detection improvement, turning off the anchor text (which would make harvesting a lot harder with inurl:search), etc.  I want the software to help me, not do it for me.  And like Irina said, we have to stay on top of those changes to stay ahead and be effective.

    I am not concerned with semantic search taking a large chunk out of the sourcing process, because you still (and always will) need human intuition and judgement regardless on how the results are compiled.  Again, a fantastic post!  Thanks!