Sourcing Is A ‘Real Time’ Activity

I recently did a search for managers and senior managers in tax out of second- and third-tier accounting companies on the East Coast.

The customer had sent me a list of names he already had — informing me they’d be a nice addition to my “database.” The problem with that is 90% of his names were on LinkedIn.

I’m just not that interested.

Furthermore, several of his names were not only on LinkedIn — they were no longer at the respective companies he had them listed under, or their titles had changed; senior managers having moved on to principal or partner, which were of no interest because they were too high on the totem pole.

I don’t have time to chase phantoms.

I started calling in to the respective companies, pulling the senior managers and managers in tax. That’s how I know some of his listed names were not there (or that their titles had changed).

I ended up matching his names by about 150%. In other words, if he had five names at a company, I pulled eight more, most of whom were not on LinkedIn. Not only did I pull them, I pulled them knowing in real time that all of them were there, and their titles were current.

What was helpful to me was that his assembled names helped me collect the others.

“Oh, Tom McKee’s no longer there? Has someone replaced him?” usually brings forth another name and sometimes that name brings forth others.

“While I’m asking, is there anyone else new there at your firm?” When asked in a straight-forward, matter-of-fact way to a receptive gatekeeper who has begun to give you information, just asking the question holds the possibility of a tumble of names coming forward.

I feel better these days about the fact that I never did keep a database; basically I’ve always felt the Internet was a good enough “database” to start any search. I very rarely, if ever (I can’t recall any!), have searches that resemble each other within close time-frames. So when I do, information in a database will likely have “aged.”  It’s the same situation with names off (the database) LinkedIn.

I only see this problem (aged data) increasing as these online social databases age.

What do you think?

About the Author


Maureen Sharib has been a “Socratic sourcer” her entire sourcing career; from the moment she first picked up the faxed list of Silicon Valley high-tech companies that was her target list to “phone source” in 1996 to today she has instinctively followed this method of investigative sourcing using (mostly) the telephone.  She is a proponent of sourcing as a synonym for success and envisions the craft moving away from a dangerously drudgery-paced life-form existence to an exciting investigative/competitive place within organizations where practitioners co-exist within a framework of market research, human resources, and C-level future planning. She owns the phone sourcing and competitive intelligence firm, Inc. You can contact her at Maureen at or call her at (513) 646-7306.  If she’s not on the phone she’ll pick up!

  • Primacyone

    Hi Maureen,

    Honestly, this is what I think.

    If you are truly not using a database and helping companies fill there roles for a “fraction of the cost”, then I truly think you are missing the boat of opportuinty that has landed at your dock.

    Use a database and work it. You will be supriesed what comes out of comunicating and building relationships within that database will do to you. It is substantially more effiicient and effective.

  • Doc

    I bill $600,000+ most years and I’ve never used a database. I keep track of the friends I make in the business…they are sometimes useful for leads, but cold-calling is always the way to go.

  • Vegas Pirate

    Databases are absolutely the biggest waste of money and time in the recruiting industry.

  • maureensharib

    These three comments hold two far apart opinions; last offered two yrs ago. Anyone have an opinion on a database today?