Cold-Calling Etiquette Applies To Email

“Cold-calling is still cold-calling no matter what marketing platform you use be it knocking on doors, calling people over the telephone, sending direct mail or connecting via social media,” says Leanne Hoagland-Smith.

But often, we forget that initial outreach, no matter what communication platform is used. When cold-calling a prospective candidate on the phone, would you begin your call like this:

“Hi BLANK – my name is John Q. Recruiter. How are you doing today?”

So, why would you do it when cold-calling a prospective candidate via email, InMail, or some other electronic form of communication? Knowing at least a first name is important when starting a new relationship.

Also – on the phone, do you instantly dive into a sales pitch of your opportunity, or do you let your prospect on the other end of the line know that you know a couple things about them first?

Finally, I know most of you do not hang up the phone with a prospective candidate without doing one of two things:

  1. Book a meeting from a meeting (BAMFAM)
  2. Asking for referrals

So why not do that in your electronic correspondence?