Ask Barb: The Next Step After Leaving Voicemail

Ask Barb

Dear Barb:

For the past sixty days I’ve been using the voicemails that you suggested leaving for both marketing and recruiting presentations. It does work to get clients to call me back. In fact, I now have an 80% call back percentage. However, one of my prospects, a VP of HR, was upset when she realized I was a recruiter. She insisted on knowing the reason for my call and who referred her to me. How do I overcome this type of reaction?

Jill F., Springfield, IL

Dear Jill:

The first point I want to make is you now have an 80% call back percentage. You’ve been using my voicemail for sixty days and only one person was upset.  I think those are great results.  I’ve taught hundreds of recruiters to use the same technique for over 15 years because as you’ve experienced, it does result in call backs.

The reason for calling is “someone suggested you call them” – that IS the reason for your call. You are trying to identify great clients or top talent to represent and referrals are the best resource. You ask every person you interview to help identify the best clients to represent and that is why you’ve targeted their company.  Keep up the good work.

Barb Bruno, CPC, CTS

Would you like to Ask Barb a question? Email her at Each month in The Fordyce Letter print edition, Barbara Bruno answers questions from individuals in the Recruiting Profession. We will bring you some of these Q&A responses from Barb each week on