• http://www.brandemix.com Jody Ordioni

    Hi Tracey,
    I appreciated your article because it demonstrates how some recruiters are using social media to build employer brands, while one-way communications may actually be having a negative impact. A recent study by ROI Research revealed that 41% of uber-users of social networks expect some response within an hour of time. Knowing the rules of the social recruiting game in advance will help companies succeed in their Employer Branding and recruitment efforts.

  • http://www.parsonssc.com Tracey Parsons

    Thanks Jodi. It is a leap for many people to change the way they have viewed marketing for their entire careers and lives. The shift right now and ahead of us will force us all to evolve the way we talk to candidates. An employer brand is more than what you want people to know about you. It is also steeped in who you aspire to be as well as how the audience views you. Using social media correctly can help engage and education the audience and actually build a relationship beyond job descriptions in the boilerplate posting format. Thanks for engaging in the conversation!

  • http://www.brandemix.com Jody Ordioni

    Absolutely Tracey- it helps that you’ve hit on 3 of my favorite topics – Employer Branding, Social Media Marketing and Candidate Care. : )

  • http://www.parsonssc.com Tracey Parsons

    We have a lot in common!

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