• http://www.thevirtualcooler.com Adam Eisenstein

    Retweets are the holy grail for expanding the reach of your tweet, but I’m not sure their the next measure of effectiveness for a job post. Obviously, you shouldn’t be just purely retweeting jobs in most cases as this is by nature non-interactive. You need to add value by tweeting other things of interest, and these are the ones you really want retweeted.

    Because I think the holy grail of job posting tweets is to get people to click on them and read them, not necessarily RT them. You need to have a set of followers that is interested in your jobs. And that comes with both job postings and other tweets.

  • http://www.4mat.com Gareth Jenkins

    Don’t forget that job tweets are also being aggregated (if using the correct hashtags) into some job search aggregation sites. This can lead to decent traffic even when there are low numbers of actual followers, or retweets.

    A lot of people use automated posting tools to tweet out jobs pulled from generic RSS feeds – this is not a great way as the end tweet message rarely makes the most efficient use of the limited 140 characters. Best approach is either use of specially optimized RSS feeds, manual posting (if you’re talking lower numbers) or a specially created Tweet posting service (some ATSs have this I believe). Naturally you’d want the link to click through to the best possible version of your job ad (not necessarily the ATS version if you also have an optimized career site version).

    Finally, I’ve seen agencies and companies throw huge numbers of jobs – crossing multiple sectors and locations – into one single Twitter feed. It would be unlikely for jobseekers to follow this kind of untargeted fire-hose. Often better to segment into sector or perhaps location specific accounts. That said, good use of relevant hashtags as described above, can help in this respect as well.

  • Robert Dromgoole

    I re-tweeted your Twitter story reference tweets. But don’t let it get to your head! Hope all goes well Raghav.

  • Keith Halperin

    Hmmm.ISTM that tweeting (along with other SM techniques, email, texting, phone calls) is a very good way of reaching people, as long as not too many people are trying the same thing. I think that’s what may be happening now- a very small percentage of people out there (“the Warred-on Talent” mainly “passive”) is getting a very large percentage of job-related communication, so many in fact that a number of them are overwhelmed and tend to ignore much/all of it- after all they’re already well-set….

    Cheers,
    Keith “Go After Who You Can Really Get” Halperin

  • Howard Adamsky

    Another great bit of writing from Raghav! I look forward to his work.

  • http://www.linkedin.com/in/tarekp Tarek Pertew

    Thanks for dropping in some of those useful links to help make Twitter more productive…especially the ‘action’ words that seem to have an effect.

    I’ll share a quick thought in response to this:

    […shows that 71% of all tweets produce no reaction. Twenty-three percent produce a reply and only 6% are retweeted. The implication being that the majority fall on deaf years (or blind eyes?)]

    Though it’s too difficult to challenge with quantifiable numbers, I’d argue that a non-reply or non-RT doesn’t necessarily mean it’s falling on deaf ears. Personally, I quite often extract value from these 140 character notes or mini news briefs without ever taking an action. I can absorb important updates without replying or retweeting, and I imagine this can be said for most of the users on Twitter…

    That said, I’ll be sharing your article now (albeit via email 😉 )

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