• Keith Halperin

    Thanks, John.
    I welcome the input of those who are using FB to recruit and ask them:
    1) How many positions have they hired that came exclusively through FB?
    2) Were the hires recruited through postings or through using FB as a candidate source?
    3) How long from first candidate contact through SD did the FBs hire take?
    4) What was the CPH (as defined by the new standards) of the FB hires?
    5) What types of candidates could be found only/more quickly/easily through FB than through other sources like an effective ER program, an exciting and candidate/friendly corporate website, or targeted direct sourcing?

    Cheers,

    Keith
    keithsrj@sbcglobal.net

  • http://www.work4labs.com Geraldine Slevin

    “The core principle of audience development is to give each visitor more than they invested. As long as your visitors feel like they received a net benefit, you will be able to hold on to their attention.”

    This is such a great point, John–giving more than you get is crucial for any Facebook strategy.

    Thanks for your post!

    Geraldine
    http://www.work4labs.com

  • http://gooodjob.com Assaf Eisenstein

    Loved this article, thanks for sharing!
    Just wanted to add one thought: in addition to focusing on the all-important question of who you want to recruit, it’s likewise necessary to consider how to make it simple for candidates to actually apply. With this in mind, GooodJob has just released a free Facebook careers tab, offering a easy way for candidates and corporate recruiters to make that Facebook connection. (https://apps.facebook.com/freecareertab/admin/en/fbregistration?fbid=)

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  • Daagi Iskander

    Working at a Facebook based recruiting agency, I can only confirm what you said John! Companies don’t usually understand the rules and strategies behind social recruiting and the fact that it requires a good balance to build up your own traffic.

    Iskander
    http://www.work4labs.com

  • Ayon Kabir

    Thanks John for outlining the details of a bigger picture. It’s Interesting to see that social networks, like Facebook, are not only means of leisure and picture-posting, but also ways to create opportunities for friends to be prospects. This brings “connecting” to a whole new meaning, both personally and professionally.

  • Ayon Kabir

    Thanks John for outlining the details of a bigger picture. It’s Interesting to see that social networks, like Facebook, are not only means of leisure and picture-posting, but also ways to create opportunities for friends to be prospects. This brings “connecting” to a whole new meaning, both personally and professionally.

    Ayon
    http://www.work4labs.com/

  • Brett Kunde

    Thanks John for your post, it is a very helpful tool in using Facebook and social media as a means for recruitment. Your 5 tools to see who you recruit are very insightful (workforce plan, culture, networks, messaging, and scarcity).

    At Work4 Labs we are the #1 Facebook Recruiting Solution.

  • Marisa Blanke

    Great post John!
    Having worked in social media marketing for 5 years, social recruiting has been an exciting world to jump into! Your three elements, “the core page, dynamic content, and the development of traffic” are spot on and I appreciated your emphasis on having compelling content that goes beyond the bare minimums.
    Thank you for the insightful read!

    -Marisa Blanke
    Work4Labs