• Ken Schmitt

    Great article but I to your point of comparing oranges to oranges, I would love to know how LinkedIn defines “savvy networkers”! Is it the number of LI groups they participate in, the # of status updates, the avg number of connections…would love to hear your thoughts.

    Ken Schmitt
    President, TurningPoint and LinkedIn trainer

  • http://www.alphajobs.com Colin Mathieson

    I am not surprised that men are better represented on LinkedIn yet other stats suggest that women make more use of social networking. The main reason both are true is that the sites are used very differently. Actually we don’t regard LinkedIn as a social network at all, more as a business tool, which is quietly morphing into the world’s largest job marketplace. There is very little that is social – for instance, none of the people I know on LinkedIn would dream of putting their latest car purchase or their baby news on LinkedIn. My consultants get annoyed just hearing about what books people are reading in the digests – too much information folks! Similarly many contacts on LinkedIn are not friends or even acquaintances, but people who may be useful for future career or employment opportunities.

    As such I think that the self promotion aspect of LinkedIn is used more pro-actively by men and we certainly get a lot more men wanting to link to our consultants than women, especially in IT, business change, accounting and finance.

    Facebook on the other hand seems like pure social media, it is the site that my consultants use to bare their lives to their friends. It is useful to use to cross check impressions about candidates but we don’t use it for sourcing, and quite frankly some of what I have seen on candidates sites would have been better left to the imagination. I suspect that the socialization aspect strikes a slightly stronger note with women than men and this, combined with the fact that Facebook has close to 5 times the number of users than LinkedIn (about 500m vs just over 100m) may explain why overall social media is seen as being used more by women than men. Obviously I have too much times on my hands so back to work (after I’ve logged into Facebook?)